Matterport for multi-family leasing: tour 50 units remotely
Matterport 3D tours let prospects walk through your units on their schedule. No more scheduling conflicts. No more vacant unit showings.
Your leasing office gets 40 calls a week. Half of them are from prospects in other states. The other half are from people who can't visit until after 6 p.m. or Saturday morning. You have one model unit. It's occupied most of the time.
Matterport solves this. A single 3D tour lets a prospect walk through a unit at 2 a.m. on Tuesday or 10 a.m. on Friday without scheduling around your team.
The math is simple
If you manage a 200-unit property, you probably have 3 to 5 floor plans. Matterport each one once. Then every prospect gets a full tour whenever they want. No more calls asking "is the model available today." No more showing the same unit 20 times a week.
Flylisted has shot 6,953 projects. Multi-family leasing offices are among the fastest to see ROI from 3D tours because the traffic is constant and the floor plans repeat.
What a prospect actually sees
They click a link. They enter a unit in first-person view. They can walk from the kitchen to the living room, open cabinet drawers, check ceiling height, look at the view from the balcony. They can measure the bedroom in their head. They can take screenshots. They can share the link with a roommate or spouse who doesn't live in town.
All of this happens without a leasing agent on the phone. Without a scheduled appointment. Without commute time.
The best part: your leasing team still gets a qualified lead. When the prospect clicks "schedule a tour" or "contact us," they've already decided they like the floor plan. Your team closes faster.
Common questions answered
Do we need to shoot every unit? No. One unit per floor plan. A 2-bed/2-bath from unit 101 looks the same as 202. Shoot the cleanest one. One tour does the work of 20 physical showings.
What if the unit is occupied? You can shoot around tenants, or Flylisted can work with a furnished unit elsewhere on the property. Vacant is faster. Either way, turnaround is 24 hours on residential photo deliverables.
How does it look on a phone? Crystal clear. Mobile traffic makes up most of your remote tours anyway. Matterport is built for phones first.
Can prospects get lost? They can, but they don't care. Getting lost is part of exploring. They'll back up and find another door. The interface is intuitive enough that a 65-year-old can manage it.
The leasing impact
Your team stops wasting time on the same tour. They show up for the scheduled walk-thrus with prospects who are serious. Conversions go up because your best people spend time closing, not opening doors in the model.
You also capture leads from time zones and schedules that never worked before. A prospect in California touring at midnight, a parent checking floor plans on their lunch break, someone comparing three properties at once. These people would never have called during office hours.
Where to start
Pick your highest-traffic floor plan. Shoot that one first. Most properties see the value immediately and expand to the rest of the plans within a month.
The investment is small. The upside is consistent. Your leasing team will tell you that Matterport is the single best tool you've added to the toolkit.
Learn what Matterport 3D tours cost for multi-family properties.